In recent years, companies have migrated to the digital environment due to the possibility of strengthening ties with customers and potential customers, investing less time, and better evaluating the strategy through the generated metrics. Thus, Digital Legal Marketing which can be done by Grow Law Firm for example emerged, respecting the profession’s values, establishing the firm as a reference, and bringing it closer to its target audience.
As the Internet is the vehicle with the greatest reach allowed by the Provision, this modality proves to be a promising solution for law firms. In it, a set of strategies can be developed to voluntarily attract and convert customers through the relationship and education of the audience.
For example, if you have 20 potential cases in the same legal area, with traditional methods, you will have to talk to everyone personally and convince them repeatedly. In addition, they will have to reach you through reduced means, with the indication being the main one. By investing in Digital Legal Marketing, you will be able to automate part of the process and make you have direct contact only when closing the contract.
With Content Marketing, you can produce content aimed at your target audience, and that will help you at all stages until the person becomes a customer.
How to Make Content for Legal Digital Marketing
The content demonstrates the lawyer’s legal expertise and, combined with a good follow-up of the person’s interest in your articles and email campaigns; you will be able to know the right time to approach the person from a contact provided by the person.
Some of the main ways to apply Content Marketing in practice are:
Develop rich materials that will be made available in the form of an eBook, infographic, or checklist;
Develop blog posts about your area of expertise, including explanations and basic guidelines for some cases;
Create profiles on social networks to publish important information about your office, redirect to reading posts on your blog or download some rich material that you have developed, among others;
Make webinars or videos to teach courses in an area where you are an expert or comment on a subject that your customers have doubts about.
These are ways for you to attract and relate to people who need an expert to defend them. To learn more, visit the article: Content Marketing for Lawyers.
It is also possible to automate your interaction by grouping your customers according to similar behaviors and profiles and sending selected materials.
Instead of talking to just one person at a time and explaining what they need to know to understand that you are the best person to represent them, you can connect with thousands and nurture a relationship through Marketing Automation. In this way, you will get to know your target audience better by presenting yourself as a reference on the subject and bringing a greater volume of clients to your office.
